THE SOUND OF STC
We live in a connected world surrounded by sound. By using the power of audio great brands have the opportunity to engage at a rational and emotional level to create unique and unforgettable moments and experiences capable of enriching the life of their customers. Like with their visual and verbal identities, a new sonic identity must embody the core values to a brand.
‘GOINg Forward’
The objective of this project was to develop a robust creative strategy for The Sound of stc that would be flexible enough to stretch across time, their key territories and all brand touch-points. The creation of ‘Going Forward’, stc’s new sonic identity, sought to transform stc from a localised telecommunications company into a progressive, globally recognised brand, while maintaining an authentic sense of their cultural heritage.